How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.
Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai
How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.